A couple nights ago I had a conversation with Stephen Landau of Substance, and he shared with me a very cool tool that inspired me to write this post for you.
When we think of analytics, we typically think of the primary web analytics players (WebTrends, Omniture, Visual Sciences which is now Omniture, Google Analytics and Core Metrics). And while these tools are great as your baseline, there are a multitude of other tools that provide a unique perspective to traffic and user behavior on your website, and provide a vast …

Well, not really. I’m just moving my blog and RSS feed to the root of paulwille.com. I only mention this in case you subscribe to the feed from this site. You can now use the following:
www.paulwille.com – takes you to my blog
feeds.feedburner.com/paulwille – RSS feed for my blog
Hope this doesn’t cause too much interruption for you, and I look forward to sharing more thoughts and ideas with you, and continuing our conversation together.
–Paul

This April 7th, I’m going to be a panelist at the Oregon Governor’s Conference at the Expo Center in Portland, Oregon. The topic? Analytics. But its not about conversions, conversion funnels, and measuring intended “action” on a website. No, we are talking about something that has been on my mind for a bit actually…engagement metrics.