This meant (happily) ditching Microsoft Outlook, Excel, Word, Visio and even Windows. I bought my first mac at that time, loaded it up with Apple iWork ’08 (now using 09) and software from the OmniGroup, and was off and running. As the year progressed, I bought an iPhone, and ultimately an iMac for my office with a little more horsepower.

Once you introduce a second computer into your normal working environment, synchronizing files, address books, emails, etc. become a huge problem. Add to that a phone as well, and there’s little chance you’ll ever be totally synchronized. When you’re self-employed, time is money, and you simply do not have time to deal with these issues.

Introducing MobileMe

(image courtesy of Apple, Inc.)

Now before you laugh, MobileMe is actually a slick service and works great for consultants like myself. And although many individuals find the MobileMe service too expensive ($99/yr) and/or limiting compared to other services, I like that it simply works. MobileMe has been out for some time, I’m new to it. MobileMe, once set up synchronizes everything behind the scenes between any participating computers and phones that you set up, including:

• Address Book – Addresses, emails and phone numbers are always the same
• Calendars – always have your calendar up to date, no matter where you are
• Email Accounts and Signatures
• Saved Passwords (Keychain Access) – ever try to access a password protected system from a computer where your password isn’t saved, and you don’t remember what your password was? No more with MobileMe.
• Apple Dashboard Widgets
• Notes
• Computer Preferences – each computer looks and behaves the same, all the time.

This alone is great, but a few more features make MobileMe really worth it:

• iDisk (disk storage in the “cloud”) – online storage of files, photos, videos, etc.
• Back To My Mac – ability to connect to a remote computer (i.e. home office computer) from any remote location.

Back To My Mac is everything that Microsoft’s Remote Desktop Connection (RDC) is supposed to be, but isn’t. From any remote location, I can access shared files and folders on my iMac, access the actual screen (via Screen Sharing), as though I were on my home network. Best of all, its fast and super easy to set up – turn on “Back to my Mac” in the MobileMe settings, and turn on File Sharing and Screen Sharing under your Sharing settings:

(image courtesy of Apple, Inc.)
Geek Note: For those who are interested in the technical details, your router must support UPnP. If it does, it will automatically configure itself to allow remote connections.

Once its set up, you can access your home computer remotely within any Finder window:

(image courtesy of Apple, Inc.)

Now I can get to any of my files, anytime, using MobileMe’s iDisk. All my contacts are always synchronized between my computers and phone (without ever plugging my iPhone into the computer).

Best of all, no matter where I’m at I’m able to run my business efficiently. In the event an unfortunate computer failure happens, my files are all backed up and I’m able to get up and running in no time. My clients never see any technology hiccups. The time to set all this up? Negligible. The return? Endless, in my opinion.

When we think of analytics, we typically think of the primary web analytics players (WebTrends, Omniture, Visual Sciences which is now Omniture, Google Analytics and Core Metrics). And while these tools are great as your baseline, there are a multitude of other tools that provide a unique perspective to traffic and user behavior on your website, and provide a vast array of data visualization options that are not inherent in mainstream analytics packages. What’s best is that these tools are either free or very inexpensive to use, so I thought I’d share them with you.

HitTail (www.hittail.com)
HitTail is a real-time keyword measurement tool that shows you what keywords are driving users to your website that very moment. What is nice about this is that you can see during what hours of the day certain keywords are driving the most traffic. The more powerful part of the tool though is a Keyword Suggestion tool, that gives recommendations on keywords for targeting purposes. The tool is intended for time-sensitive campaigns, but can be used for ongoing use on a regular site as well.

CrazyEgg (www.crazyegg.com)

CrazyEgg is a measurement tool that provides heatmap overlays on key pages of your website. If you’re unfamiliar with heatmaps with regards to web analytics, its a visual method for depicting popularity of clicks on a page. What’s more is that it can also provide an interesting overlay on a single page that visually ties referring sites, search terms, and other important metrics to specific clicks on that page. For instance, how many people came from a product review website, and what links did they click on?

Woopra (www.woopra.com)

This is the tool Stephen shared with me. Unlike most web analytics tools, this is a client-server application that provides real-time view into users and user behavior on your site. But Woopra takes it a few steps further, with the following:

• User tagging – identify particular users by name as they appear on your website (i.e. a logged in user, or perhaps logged in user commenting on your blog) and monitor them in real-time.
• Instant Messaging – Establish a chat or instant message conversation with a particular user, regardless of where they are on your site.
• Notifications – be notified as soon as a particular event happens on your site, such as a paritcular user logs in
• Open API – Does Woopra not do enough for you? Extend its capabilities with its powerful open API.

Now I’m sure some of you are thinking, “this is really big brother-like”. Well, its really in how you choose to implement it. I would use this tool as an opportunity to facilitate dialog with your audience…but let them know ahead of time that the chance to dialog is up to them, not you.

Best of all, Woopra is free (for now), and they are hoping to keep it that way.

Now, don’t go throwing your Omniture subscription out in favor of one of these tools. But look at how these tools in addition to your analytics package can help facilitate better information and education for you and your marketing team. And why not try one out? The only failure you face is not trying.

Thanks Stephen for the info on Woopra.

–Paul

16 months ago, Google bought a wiki company called Jotspot (if you’re unfamiliar with what a wiki is, take a look at this definition). Wikis have been appropriated in a number of ways to date (for instance, Wikipedia). And at a conceptual level, they’ve made a lot of sense – its a central place to consolidate documents and information, and allow multiple people to see it, edit it, and maintain it. There just haven’t been many good platforms for companies to easily take advantage of wikis.

Until now.

Today Google relaunched Jotspot as Google Sites (sites.google.com). Users of Google Apps for your domain are the immediate beneficiaries of Google Sites, and with a few clicks, can set it up as a service for their organization. I’ll be giving a full review of Google Sites once I have a chance to build it out a bit.

But at a fundamental level, Google has created a true collaboration platform. Now, these one-off tools are all part of a larger purpose: to create and share information in a decentralized manner.

Google Sites is intended to allow you to post and share documents, spreadsheets, videos, photos, and general information. It comes with a central file/document repository, and robust permissions and security. And, of course, every part of the wiki is searchable thanks to Google’s search algorithm.

More on this collaboration platform soon, once I can get into it and uncover the details of it. For now though, rest assured it will be easy and intutive, just like everything Google builds.

Mo wrote a post about it on his travel blog…you can read it here. As Mo pointed out, the biggest difference of this site is the “web 2.0 inspired” approach, especially their navigation (which is based on tag clouds). Here’s a screenshot of the main navigation:

This is most interesting to me is that they do not “prescribe” a navigation path for users by determining the site’s architecture and navigation. Rather they rely on what they term as “editor’s picks” (content chosen by VisitFlorida) and what users search for on the website. And although there is general industry concern about the usability of tag clouds with consumers, the folks at VisitFlorida found through user testing that with some label changes and a very effective search interface, they actually respond very well to it.

The site features all of the things that a Web/Travel 2.0 site should have:

• User-submitted photos and videos
• User-submitted trips
• User Reviews
• 10 “Florida Experts” who are contributing content regularly for the website
• Content tagging

Its the content tagging that powers the site search, and ultimately the tag cloud as well. I absolutely love how outright they have been with their use of Web 2.0-based content and tools.

The downside of this site though is the lack of good editorial content and rich imagery. Its almost as though the site relies far too much on user-generated content, and not enough on solid editorial or factual content. Nonetheless, way to go Florida for being daring enough to do this.

Don’t forget to read Mo’s interview with Florida’s CA Clark and his thoughts on the site too.
http://traveltrendreport.blogspot.com/2007/12/case-study-conversation-with.html