This April 7th, I’m going to be a panelist at the Oregon Governor’s Conference at the Expo Center in Portland, Oregon. The topic? Analytics. But its not about conversions, conversion funnels, and measuring intended “action” on a website. No, we are talking about something that has been on my mind for a bit actually…engagement metrics.

Most people know that for the past 6 months or so, Google has slowed its releases of very cool, interesting tools, and have acquired a good number of companies (some that make sense, and some that don’t…yet). But not too many people have figured out what Google is doing with all these seemingly one-off tools. I think today though, it became very apparent.
16 months ago, Google bought a wiki company called Jotspot (if you’re unfamiliar with what a wiki is, take a look at this definition). Wikis have been appropriated …

A good friend and colleague of mine (Mo from TravelOregon.com) in the Travel and Tourism industry notified me about the new VisitFlorida.com website today. Having worked on the TravelOregon.com website myself as well as a number of other travel-related websites, I have to say I’m pretty floored by the VisitFlorida folks for their extreme “web 2.0″ approach to their new site, even if I don’t personally agree it makes for the best user experience.