A couple nights ago I had a conversation with Stephen Landau of Substance, and he shared with me a very cool tool that inspired me to write this post for you.
When we think of analytics, we typically think of the primary web analytics players (WebTrends, Omniture, Visual Sciences which is now Omniture, Google Analytics and Core Metrics). And while these tools are great as your baseline, there are a multitude of other tools that provide a unique perspective to traffic and user behavior on your website, and provide a vast …

This April 7th, I’m going to be a panelist at the Oregon Governor’s Conference at the Expo Center in Portland, Oregon. The topic? Analytics. But its not about conversions, conversion funnels, and measuring intended “action” on a website. No, we are talking about something that has been on my mind for a bit actually…engagement metrics.