So many good things to point out here on HawaiianAir.com, but I’ll just point out the ones I feel are the most important:

• Destination photography – novel idea folks…Delta.com did this a couple years ago. Why show a photo of a jet, which is quite possibly the worst part of your actual vacation itself?
• Simplified information display and navigation throughout the whole website.
• Minimized number of mouse clicks and page refreshes to interact with the interface. This is actually huge, because nothing is more frustrating than the unnecessary page refresh.
• Great use of client-side/DHTML interface interactions.
• Intelligent and easy-to-use calendar selector for choosing your dates. Seriously, I think airline websites have the worst calendar selectors of any site out there.
• A Trip Planner section of the website (licensed from HomeAndAbroad.com).
• A useful FAQ section (and FAQs integrated throughout the website).
• A nearly standards-compliant website – lighter page weight, which means faster page download.
• A “Whats New” page that explains all of the new features of the site

Big kudos to Hawaiian Airlines, Frog Design, and all others involved in this refresh.