A couple nights ago I had a conversation with Stephen Landau of Substance, and he shared with me a very cool tool that inspired me to write this post for you.
When we think of analytics, we typically think of the primary web analytics players (WebTrends, Omniture, Visual Sciences which is now Omniture, Google Analytics and Core Metrics). And while these tools are great as your baseline, there are a multitude of other tools that provide a unique perspective to traffic and user behavior on your website, and provide a vast …

Most people know that for the past 6 months or so, Google has slowed its releases of very cool, interesting tools, and have acquired a good number of companies (some that make sense, and some that don’t…yet). But not too many people have figured out what Google is doing with all these seemingly one-off tools. I think today though, it became very apparent.
16 months ago, Google bought a wiki company called Jotspot (if you’re unfamiliar with what a wiki is, take a look at this definition). Wikis have been appropriated …